The theme at Luxe Pack NY this year is “Sourcing Premium Packaging That Performs,” which will be brought to life through two immersive installations that focus on fragrances.
The exhibits will “pull back the curtain on fine fragrance creation, from initial concept to finished pack,” organizers say. “Through ‘Per-form,’ packaging is reimagined not simply as a container, but as a powerful driver of differentiation, desirability, and impact.”
The “Per(fume)-form” installation series at Luxe Pack NY is designed for brands and decision-makers. It includes two installations—”From Scent to Substance: When fragrance inspiration becomes material reality” is by Material ConneXion. The second is “From Brief to Bottle,” by the World Perfume Congress.
Stop by these exhibits and learn what it takes to turn a creative vision into a fragrance launch. Innovative materials, formats, and design approaches for fragrance packaging will be on display.
